A commercial real estate offering memorandum is a tool used to introduce prospective investors and users to available real estate opportunities. Including several property specific sections, real estate offering memorandums typically include a disclaimer, table of contents, executive summary, property photos, renderings, real estate maps, market overviews, tenant information, rent rolls, cash flow analysis & projections as well as other property specific details that are dependent upon investment and property type.
Our experience based on developing countless offering memorandums for firms across the globe representing all types of properties, gives us direct insight and proven practices for streamlining the OM process. We help high performing commercial real estate companies, teams and individuals improve the quality of their offering memorandums as well as enhance efficiency and turn-around times. Whether you need to outsource a high volume of offering memorandums, or upgrade the quality of the occasional investment listing, the Team at ML Jordan has you covered.
We’re an assembly line, built for developing superior commercial real estate marketing products and outsourcing solutions. A huge portion of our business is creating offering memorandums and we have a proven track record for guiding clients from idea conception through development and production and making sure that things are done on time and one budget. Top commercial real estate professionals and companies alike have turned to ML Jordan to outsource the development of their offering memorandums for several reasons, we’ll highlight a few:
We’re a group founded by commercial real estate professionals that are passionate about marketing. Our experience at national brokerage companies and top performing acquisition and investment management firms has given us the vision of what top quality offering memorandums should look like. It’s our goal to exceed the expectations of our clients when it comes to the look, feel and wow factor of the final product. We want to produce a package that gives you pride to distribute to your clients and prospective investors.
We understand the implications of getting your properties to the market ASAP. It’s the nature of our business to move with purpose and we’re always working towards the fastest possible turnaround time without sacrificing on quality or attention to detail.
A knowledge of the commercial real estate industry is key to developing marketing collateral and especially significant when creating commercial real estate offering memorandums. The intricacies involved in creating detailed retail maps and writing market specific content is a skill developed over time through hands-on experiences. We speak your language and understand what it takes to get the job done.
When forming ML Jordan, our original goal was to create a full-service outsourcing solution. Today, we’ve made our original vision a reality and work with large institutions daily to streamline the development of hundreds of offering memorandums. As the volume picks up, we have the team in place to handle the extra work.
Our hourly rates and price per package pricing, are designed to help you reduce overhead and increase cash flow. Full time employees are expensive, require benefits and come with a long-term commitment.
Commercial Real Estate Offering Memorandums play a significant role in generating billions of dollars in commissions and sale proceeds each year. Although the quality of this marketing deliverable can have a dramatic effect on the success of the transactional process – many professionals are still putting together insufficient and lack luster packages. First impressions are everything, even when it comes to presenting investment opportunities. Inaccurate or incomplete information, followed by unappealing visuals can result in an investor passing on your deal and moving to the next.
Spend the appropriate amount of time on formulating the content and visuals that add to the story. If you don’t have the time or skill set to create the right package, invest in a team that does – you’ll find that the commission check or sale proceeds will more than justify the cost.
When it comes to commercial real estate offering memorandums, quality, look and feel isn’t the only thing that matters. Speed and your ability to get investment opportunities to qualified prospects is a detrimental aspect of the sales process. STOP putting commission checks on hold because of internal marketing bottle necks. Make sure you have the right team in place to ensure you’re developing a dynamic product that is delivered to the market in a time sensitive manner.
From our experience, we’ve found a pattern of issues that lead to marketing packages with an unimpressive design, package that’s lacking necessary content or a package that is slow to reach the market. Look to the below as warning signs and if you’re experiencing the following, it may be time to make a change.
Everyone has limitations and it’s the nature of every business, regardless of the industry to ask employees or team members to work on tasks that they’re not qualified for. The intricacies in both design and commercial real estate knowledge needed to create a dynamic offering memorandum is significant and the result of an unqualified team member working on these packages could be disastrous.
There are a lot of moving parts when developing offering memorandums – design, financial analysis, mapping, area overviews and so on. Lacking either the necessary software or qualified professionals will lead to an incomplete, mistake prone or visually boring package.
Several team members should be in sync throughout the development process. The analyst, graphic designer and lead broker should all be on the same page with the content as well as the ongoing project status. The whole team needs to be on board and communicating effectively to guarantee the offering is ready when it’s time to hit market.
If you’re missing the necessary resources to develop a dynamic offering memorandum, we have a qualified team of commercial real estate marketing professionals that are ready to streamline the entire process.
801 N Orange Avenue Suite 514 Orlando, FL 32801 407.635.0035 Info@mljordan.com