ML Jordan specializes in helping Commercial Real Estate Firms maximize their online presence. With extensive experience in search engine optimization (SEO), we’ll put in place the necessary steps to increase your search engine rankings. We’ll write articles, identify key words that prospects are likely to be searching for and optimize your web presence to increase conversion and help you win more business.
The Internet has given us an enormous opportunity to grow our businesses online. Developing an online presence provides the ability to connect with clients and prospects all around the world 24/7/365. The capabilities that a business gains with a web presence explains why every minute 571 new websites are created. With growth like that, it’s clear why it’s so important to make sure that your website is found
So the question arises, with the overwhelming popularity of the Internet, how do we stand out amongst the crowd to win more business? The answer is getting to the top of search engine queries with a strong SEO program. Now that we know the importance of SEO, how do we make it work for us? Let’s take a closer look at the factors that make up SEO.
The factors effecting the SEO ranking can be broken down into two major categories  On Page (Items you have direct control over) and  Off Page SEO (Items effected by readers, visitors & other publishers).
The three components making up on page SEO are Site Content, HTML and Architecture. For the majority of Commercial Real Estate Professionals the key aspect of these three components is the site’s Content. Good content can be described as having well written text, incorporating the appropriate key words that you feel the target audience will be searching for, engaging media that will extend the time frame visitors spend on the page and an overall thorough explanation of the services you provide.
The four components that make up off page SEO are Links, Trust, Social and Personal. As previously mentioned, off page SEO is completely controlled by outside parties (Readers, Visitors & Other Publishers). However, even though the success of your off page SEO is in the hands of the third parties, you have the ability to create great content. Engaging and well written content will be shared throughout the web increasing the quality, authority and reputation of your online presence.
The real goal of SEO is to be helpful, not a hassle or hoop to jump through. Search Engines are completely indifferent to who you are as a person, what your net revenues were last year or how many employees your company has. Search Engines goal is to direct users to what they’re looking for. They do this by mirroring the keywords typed into the search bar with the content of websites around the world.
Steven is a Commercial Real Estate Investment Sales Broker in Los Angeles. On his website he wrote a blog posting about how Green Initiatives are effecting power consumption in the State of California. Even though Steve might have written an excellent article that has all of the key components of great SEO, he’s more likely to have an environmental activist read his post than a Seller of Commercial Real Estate Property. If Steve is looking to pick up Investment Sale Listings, it would have been more beneficial for him to write on Office Occupancy and the effect on Cap Rates or International Investors buying up value add opportunities in San Francisco. The point of this example is to show the benefit of keeping the end user in mind – write to the prospect and include keywords that you expect to be searched, i.e. Commercial Real Estate Investment Sales Los Angeles.
As I just mentioned, content developed for the end user incorporating key words you expect to be searched for is a good thing. One thing to avoid is stuffing, stuffing is writing for the search engines and developing articles that sound unnatural because of the over usage of keywords. This does not work and could potentially be classified as black hat methods. Black hat methods can produce quick results in a short period of time but will eventually fade and lose the ability to regain good SEO standing. The alternative is white hat SEO, white hat can be defined as developing quality organic content that links to sites of authority.
Interested in learning more about our commercial real estate specific marketing solutions? Simply fill in the below contact form and we’ll be in touch ASAP.
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